DISCOVERY CHANNEL TEAM TO APPEAR AT THE TREK BICYCLE STORE OF KANSAS CITY

Tour de France Champion Alberto Contador and Levi Leipheimer Help Raise Money for “Headstrong for Jake” and the “Major Taylor Foundation”

FOR IMMEDIATE RELEASE: Kansas City, MO (August 28, 2007) - The Discovery Channel Pro Cycling Team will appear at the Trek Bicycle Store of Kansas City on Monday, September 10th at 5 pm to help raise money for “Headstrong for Jake” and the “Major Taylor Foundation.” The Team, competing in their last race on American soil will feature an all-star lineup, including Tour de France Champion Alberto Contador, third place overall finisher Levi Leipheimer, and 2006 US National Road Race Champion George Hincapie.

Team Discovery Channel will sign autographs on Monday, September 10th from 5 to 6 pm at the Trek Bicycle Store of Kansas City. The Team’s appearance is open to the public. A $10 donation fee is required for autographs, with the money benefiting two cycling related foundations, “Headstrong for Jake” and the “Major Taylor Foundation.” The first 200 donors will have the chance to have one item signed by the Team, as well as be entered in a raffle drawing for a special giveaway. Levi Leipheimer commented on the appearance, “After a long season racing in Europe, I’m looking forward to coming back to the US and racing in front of our home crowd. This appearance gives us the rare opportunity to personally thank our fans and also raise money for two worthwhile causes.”

“We are thrilled about the opportunity to host an elite level professional cycling team in our store while helping support two terrific local charities,” said Trek Bicycle Store co-founder Jay Thomas. “It’s even more special knowing that the Tour of Missouri will be the last race in the United States for the Discovery Channel Team.”

Team Discovery Channel Tour of Missouri Scheduled Roster: Alberto Contador, Levi Leipheimer, George Hincapie, Yaroslav Popovych, Benjamin Noval, Tony Cruz, Fuyu Li and John Devine, led by Sports Director Johan Bruyneel.

About the Tour of Missouri
The Tour of Missouri is North America’s newest elite cycling stage race and is patterned after the Tour de Georgia and Amgen Tour of California statewide stage races. The race will start in Kansas City, Tuesday, September 11 and conclude in St. Louis the following Sunday. More information on the Tour of Missouri can be found at http://www.tourofmissouri.com/.

About the Jake Clough Headstrong Foundation
The Jake Clough Headstrong Foundation educates children about bike safety and the importance of always wearing a helmet when riding a bike. To date, the foundation has provided over 1,500 properly fitted and life-saving helmets free of charge to children in our community. More information on the foundation can be found at http://www.headstrongforjake.com/.

About the Major Taylor Foundation
The Major Taylor Foundation is a Kansas City based nonprofit organization whose mission is to promote a healthy community through the sport of cycling by providing education, resource and opportunity. More information on the Major Taylor Foundation can be found at http://www.majortaylorkc.com/.

About the Trek Bicycle Store of Kansas City
The Trek Bicycle Store of Kansas City is held by parent company Midwest Cycling LLC. The store specializes in Trek branded cycling products for the recreational bike rider to the elite racing enthusiast. The store is located at 10412 Shawnee Mission Parkway, Shawnee Kansas 66203.

More information on the Trek Bicycle Store of Kansas City can be found at http://www.trekbicyclestores.com/
For more information please contact Tanya Hoffman. 913-486-6158 or hoffmantanya@mac.com

It's Chrome baby!

School has started up again and you need a fresh new bag to sport around campus, right? We have the bag for you. Have you ever heard of Chrome bags? If not, check out their products at www.chromebags.com. We have a GREAT selection of bags in the shop, so come by and see all of the options.

These bags are waterproof with MANY pockets and plenty of space, flashy colors, an area to place your favorite stickers (or write love messages for your crush to see as you ride by), and a perfect fit around your back and chest no matter how big or small you are. These are the best fitting bags on the market, hands down. We also carry the light-weight and heavy-weight Chrome knickers, laptop cases, and cell phone holders. Now there is no excuse for "forgetting" your books at home!

1 World - 2 Wheels

Last week at Trek World in Madison, Trek unveiled their global initiative to fight some of the today's toughest obstacles: pollution, global warming, and obesity (adult and sadly childhood as well). Trek has pledged a minimum of $1,600,000 annually to organizations such as IMBA and Bikes Belong to build more trails and help raise awareness on the benefits of riding bikes.
1 World - 2 Wheels: A TREK Commitment, will give everyone a real opportunity to re-evaluate the way they live their lives and hopefully make a change for the better. From finding Safe Routes to School for kids, to helping communities become more bike friendly, Trek's commitment to change the world could do just that.

Missouri State Champ!

I feel really weird typing a blog about myself on here...so I'm handing the reins over to Geoff. Go for it, buddy.



Thanks Jess! And congrats on your championship race!

So two weekends ago the Missouri State Criterium Championship Race was held in Jefferson City. We had two racers from the shop show up ready to race. Greg Lyeki raced in the Category 4 race, coming in 3rd! The other racer was Jessica Meyer. Jessica raced in the women's open race, taking first prize and the Missouri State Criterium Champion's jersey. These two will be getting ready for Gateway Cup with the rest of the Manchester Racing Club. That race is going to be running labor day weekend. There will be four races that weekend. Check out the gateway cup website for more information. Two races to go before then, so when you see any of the racers in the store give them a pat on the back! And be sure to come out and support us on labor day!

Lemond Tete de Course

Check out this article about the new Lemond Tete de Course on Pez Cycling News: Lemond.

Lemond REALLY stepped up this year to create a thinner, lighter, yet much stiffer frame.

Check it out!

We just received our first shipment of Trek 1.2 bikes and they are amazing! Trek definitely gets style points this year for replacing the 1000 series with the 1.2 series. It's rare having a bike with white bar tape and a white saddle for only $769.99. Come in soon because these bikes are hot items!


We also have many closeout specials on bikes. One of our fastest and lightest bikes, the Madone 5.9 SSLX is on sale from $9,999.99 to $6,999.99! This is the EXACT model the Discovery team raced on. You can view all of our sale items online by going to the main page at www.trekbicyclestores.com and clicking on the "What's on sale" button on the left and going to the Trek St. Louis store. Once you see something you like, come in the store and check it out in person.

Shimano Blowout Sale!

Take advantage of our Shimano shoe sale! Shimano's R-215 road shoes were regularly priced at $240.00 and are now on sale for $180.00 (25% off!). Or, you can purchase Shimano Ultegra pedals and only pay $156.00 for the shoes (35% off!)