This Bikes Name is 'AWESOME'

TREK 6.5 Project One Madone with SRAM Red
Bontrager RXL Wheelset, RXL Seat, RXL Stem, and RXL Bladed Handlebars and new Node2 computer w/ ant+

Oh... it weighs a beautiful 15.2 lbs with everything on it.

Come in and create your Project One today.

Summer Clothing clearance

I know the weather is starting to turn cold, but that doesn't mean you should stop thinking about summer cycling clothing!

Especially when we have summer cycling clothing from Bontrager, Hincapie, Castelli, and Twin Six up to 25% off!

Buy now and be ready for the warmer days of the Spring and for those warm Autumn days St. Louis is famous for.

Fall & Winter Hours

Fall and winter hours start on Monday October 19th.
We will be open
Monday - Friday 11am to 7pm
Saturday 10am to 6pm
Sunday 12 to 5pm

Be sure to follow us on twitter @Trek_StL and on this blog to see the great deals of the cold season.

"HOT LIST" SALE Bikes

THESE BIKES WON'T LAST LONG...

Road

Madone 5.5 58cm Reg. $4620 -- NOW $3639

Madone 5.2 58cm Reg. $4070 -- NOW $3206

Madone 5.2 54cm Reg. $4070 -- NOW $3206

Madone 5.2 WSD 54cm $4070 -- NOW $3206

TRI

Trek Equinox TTX 9.5 Medium (red '08) Reg$3849 -- NOW $3033

MTB

Gary Fisher SUPERFLY 29er 21" Reg.$4400 -- NOW $3466

Trek Fuel EX 8 17.5" Reg.$2640 -- NOW $2079

Trek Fuel EX 7 17.5" Reg. $2310 NOW $1819

Gary Fisher HIFI Pro 29er 19" Reg. $3630 -- NOW $2859

Gary Fisher HIFI Plus 29er 19" Reg. $2530 -- NOW $1993

Gary Fisher Paragon 29er 19" Reg. $2200 -- NOW $1733

Gary Fisher Cobia 29er 21" Reg. $1210 -- NOW $953

Gary Fisher HooKooEKoo Disc 21" Reg. $1320 -- NOW $1126

Trek 6500 Disc 19.5" Reg. $1150 -- NOW $1011

BREAST CANCER AWARENESS RIDE

Join us, October 10, 2009 at 10 a.m. at Kirkwood Park for the 4th Annual Breast Cancer Awareness Ride.

Hosted by Trek Women and The TREK Store of St. Louis, the BCAR aims to raise awareness for breast cancer prevention, screening, and treatment by joining forces with women and men of all ages and abilities to ride on the same day, at the same time , all over the country.

Thanks to the efforts of more than 2,500 riders across the United States and Canada, the Trek Women Breast Cancer Awareness Ride raised almost $70,000 to benefit The Breast Cancer Research Foundation and it’s mission to prevent and find a cure for breast cancer. Let’s double that for 2009!

WE WILL BE STARTING AT KIRKWOOD PARK AT 10AM.

IF YOU DO NOT PREREGISTER REGISTRATION OPENS AT 9:30AM.

Here is a map of the "long route" ride: Breast Cancer Awareness Ride (long route)

Thanks to all who showed up in support of the Breast Cancer Awareness Ride.

It's heeeerrrrreeeee.... only one in town.

You don't even realize how awesome this bike is...
We have one... in stock... on our floor... on a podium stand... at our store... and it's glorious.

find out more about the SUPERFLY 100 HERE

Astana signing photographs

Lots of fans!

Eki!!

Levi!

Popo was all smiles.

Thanks to Team Astana for coming to the shop and to all the customers and fans who can out on Saturday!

DEMO Bikes on Sale...

Manager DEMO bikes are on the floor. Call the store for details. These won't last long.TREK MADONE 5.5 56cm @ $3095 (w/upgraded 2010 force shifters, force brakes & RXL seat)

GARY FISHER RIG 19 in. @ $1021

What's your District?

......'cause our District is belt drive and BAMF.

For $929.99 it can be your District too!

If it means anything...

Watch this first...


Then this.


Now... realize the awesomeness and smile.

The ALL NEW 6 Series MADONE

Whoever doesn't want this...
isn't a cyclist.

check out more about the NEW MADONE here

Remembrance... It's a beautiful thing.

It's almost here...

2009 Official Guide to the Tour de France
Your complete guide to the riders, teams, and stages of this year's Tour de France.

• Detailed rider profiles of Tour hopefuls
• Features on Carlos Sastre, the Schleck Brothers, and Team Columbia
• Complete stage details
• Route maps and elevation profiles
• Contenders for the points, sprint, and king of the mountain jerseys
• Profiles of all the teams, their rosters, and bikes

ORDER NOW! Supplies are limited and the Tour Guide issue sells out every year.

Lance: The Making of the World's Greatest Champion
As Lance’s fierce ambition drove him from the dusty plains of Texas to the snowy peaks of Europe, he was both admired and derided. He intimidated his rivals, earned the respect of his teammates, and astounded everyone with his extraordinary deeds. But his achievements have consistently been dogged by allegations of doping and secrecy, and questions of how triumph on such a grand scale could even be possible.

So how did Lance become the supreme champion of his sport? Find out with your copy of this NEW RELEASE by John Wilcockson!

ORDER NOW! Be the first to read the most compelling profile of Armstrong yet.

I spy......

Check out the new Gary Fisher Cronus in Kelly Benefit Strategies livery!

More details can be found here.

What, more wheel deals?

Bontrager Race X Lite wheelset: $599.99
(regular price $899.99)

Want a fast, stiff, and light wheelset on the cheap? These hoops tip the scales at 1535g for the pair, and at $599.99 for the wheelset they are tough to beat.

Tweet Tweet!

The world is a-twitter with twitter, and now we are too!

Follow us by clicking HERE

Save Money. Feel Good.

May brings National Bike-to-Work Week and we are celebrating all month with special discounts to help you participate. You can make a difference. Please ride to work. Help a friend ride too.

Visit our stores to find a huge selection of gear on sale. And visit http://www.trekbikes.com/us/en/go_by_bike/#gear for a complete checklist of handy commuter items as well as useful facts to help you Go By Bike!

Midwest Cycling Club Clothing Sale

Doesn't this guy look cool?

Who wouldn't look cool in the Midwest Cycling Community Club kit?

Here's your chance to get some Midwest Cycling Community clothing for (almost) nothing.


Buy any 1 piece of Midwest Cycling Community Club clothing and get any other piece of Club clothing of equal or lesser value for free.

Or just purchase any 1 item by itself for 30% off.

Obey all Speed Limits!

That's right, always obey all Speed Limits.

We have, in our possession, two pair of the 500 pair limited edition Speed Limit XXX brakes.

These carbon fiber brakes with stainless hardware tip the scales at a scant 220 grams per pair.

Come in and check them out before they're gone!

Another Uber Happiful P1 Customer

Project One Makes Another Customer Uber Happy

They're Back!

Our Sunday rides are returning this Sunday (March 29th), who's excited?

Once again, we will depart from the Trek Store at 8am sharp, so don't be late.

New for this year will be two rides; a faster A group, and the B group that will continue doing the Kaldi's coffee-stop-no-drop ride.

Can't wait to see everyone out there!

Yeah... this happened.

"Thank you TREK MOD for making this possible." -- Trek STL Staff

Levi pulls a hat-trick!

Congratulations to Levi Leipheimer on winning his 3rd consecutive Tour of California!

And just what was Levi riding as he conquered Cali?

Madone 6.9 Pro.

We Believe.

What's bigger than 28, but smaller than 30?

Get your mind out of the gutter dude... It's Gary Fisher 29ers, the first and last name in mountain bikes.

And the man knows his mountain bikes.

Fortunately for you, the Trek Bicycle Store of St. Louis has the full line-up of Gary Fisher 29ers.

Come in, check 'em out and see for yourself; plus, the ladies like bigger wheels anyway.

Let me clear my throat......

......to announce the Roscoe.

It's here.

We have one.

You want to check it out.

Ummmm... BMX

What tastes better with sauce than BMX? We carry them... Come in and check out our wicked cool selection of MirraCo bikes. Your kids NEED them... they told us. See you soon.


Until then. Enjoy this video. (click on Dave) Dave Mirra's Secret Warehouse Session. Craziness!

Any way you want it, thats the way you get it!

Project One is live!
Not happy with an off the shelf Madone?
Want the character of a custom bike without waiting?

The all-new Project One custom bike program from Trek. Now with more choices, more options, and more control over the details. With nearly endless color combinations, the possibilities are only as limited as your imagination.

Your dream bike is only a few clicks away! START HERE

New Store Hours

Starting Monday, November 3rd, we will have new store hours.

Our Fall hours will be as follows:

Monday - Friday 11:00am - 7:00pm
Saturday 10:00am - 6:00pm
Sunday 12:00pm - 5:00pm

FINALLY, THEY'RE HERE!

Bontrager Shoes are here!

Bontrager Shoes are here!

Bontrager Shoes are here!

RL Mountain

R road

R Mountain


Don't worry ladies, we've got you covered too!

R Road WSD

R Mountain WSD

I LOVE HAT

Are you suffering from a cold head? Did you know that you lose 70% of your body heat through your head? Have no fear, we've a solution!

Hats for riding:





Hats for for after the ride:


Come in and check out our selection for yourself!

Trek Factory Demo

Trek Factory Demo

November 8th and 9th, 10am - 3pm

Castlewood State Park

Featuring 2009 Trek and Gary Fisher bicycles

Breast Cancer Awareness Ride

If you or someone you know has or has had Breast Cancer, or any Cancer for that matter - Come ride your Bike and Support the fight for a Cure.

The ride will leave the Trek Bicycle Store of Saint Louis at 10 am on Saturday, October 11th. There will be a 10 mile option and a 25 mile option - with increasing levels of difficulty. Each ride will be led by a Shop employee.

Click the banner below to register.

Tour of Missouri Ride

The Trek Bicycle Store of Saint Louis will be closed on Sunday September 14th for the 7th and Final stage of the Tour of Missouri.

We will be leading a ride from the corner of Forsyth and Skinker to a few of the hotspots of the route through Saint Louis. We will meet at the shop at 1 o'clock if you wish to carpool down to the race; otherwise we will be leaving Forsyth and Skinker 1:45 to get to the course before the race starts at 2.

Make sure to check out our Customer Loyalty Programs.